Sorted Chronologically by Year
2022
Native Advertisement Project
This assignment consisted of creating a native advertisement of our choosing. The native advertisement I created (see picture to the left with advertisement outlined in red) was for Ippodo Tea and it was displayed on TeaMind Today’s website. To create this native ad, I used Adobe InDesign.
Banner Ad Assignment
For this assignment, we were instructed to create a banner ad using Photoshop. The ad reads, “Spring Sale. Up to 50% Off Selected Items. Online Only.”
Layout Exercise
This exercise consisted of learning how to make a concise layout for an ad using InDesign. In this example, we used a fictitious company called “Kay’s Lawn Care.”
Drop Flyer Exercise
For this assignment, I created an event flyer for a water company called “Drop.” The flyer was done using Adobe InDesign.
Place-Based Branding Assignment
For this assignment, we were instructed to create a webpage that fits the criteria of place-based branding. I chose to focus on the best places to study on the University of Florida campus.
Knowledge Branding Project
For this project, we had to create posts/media that incorporated knowledge-based branding for a small Gainesville business. The business I choose for this project was Satchel’s Pizza, in which I created two knowledge branding posts (one of them is on the left).
Content Marketing Campaign Project
With the content pieces we created (see above), we were instructed to make a content marketing campaign for our chosen company. This campaign would run for three years and includes knowledge branding and signature story pieces.
Directed by Isabela 